Is it really necessary to constantly stretch 40 minutes into an hour by relentlessly interrupting the programmes with the same never changing set of overly long advertisements for the exact channel and in some cases the exact programme I'm already watching? What is its purpose? It clearly isn't revenue, as the traditional advertising model relies on the advertiser being a different entity from the broadcaster in order for money to change hands. And if it's because of time slots, then have you considered revising them to fit more content and increase consumer value? It's very annoying, and the sole reason that I've ended up only watching your network as an absolute last resort.
Stop it immediately.
Peeved in Tokyo
Hmmm. While I'm at it...
Open letter to advertisers
Dear purveyors of unoriginal and unimaginative claptrap
Stop recycling the same actors and actresses in every single advertisement. Nobody believes that they actually really endorse the product, and nobody can remember what the product they're supposedly endorsing is because they've done so many. Big name actors cost considerably more than regular actors, and those costs I'm sure get passed straight onto the consumer, which is why I'm careful not to purchase products associated with anybody I've heard of.
And please please please immediately stop the ridiculous habit of airing advertisements starring a particular actor or actress during a show that they are performing in. I can't even begin to describe the extent to which this damages both the product AND the show.
And why not try advertising on FOX. They're flushing advertising space down the toilet over there!
Disgruntled non-consumer
National Geographic does this. When they have no paid ads, they still interrupt the program with useless promos. I suppose there are 2 reasons:
ReplyDelete- The program is calculated to take N minutes, with advertisements. Skipping the ads would leave a gap in the airtime.
- Watchers might start enjoying the ad-free programming a little too much, and then grumble when paid ads eventually kick in. Better keep them on a short leash.